adperks and cvs have teamed up to create cvs/video rewards. cvs.com will offer cvs gift cards to those willing to watch a video advertisement about 10 minutes long.
according to the "introducing cvs video rewards presentation", the launch will be "late March 2009." but i don't see anything like this on cvs.com yet...
my sources:
intro letter (no longer accessible)
introducing cvs video rewards presentation (no longer accessible)
adperks demo video (changed to require password as of 4/16!)
Insertion Order Form for CVS Video Rewards
Frequently Asked Questions
♥ beth